01. Equilibria / Brand Identity
Jenny Stokes and Meera Sikander found a gap in the market and wanted to create a gym based on Rockhampton, AU which focuses on healthy mind as well as healthy body. I was challenged to create a brand that moves away from the stigma of intimidating gyms. Portray an inviting environment that focuses on the mind/body connection to reclaim a sense of balance and harmony from the daily stress of life.
